Team
Paul Cole (CEO)
Highly enthusiastic and innovative thinker. Driven by innovation and passion to deliver ethical sales, thrives on scrutinising various industries and implementing change that is visionary and beneficial to all involved. Works under the principle of “minimum effort, maximum profit” which determines a true successful entrepreneur, encompassing social or environmental benefit. Has been heavily involved in several green tech companies and observed what was happening in the foreign exchange market on international payments, which resulted in setting up FhUNDIT as the founder to change how things are done taking advantage of the digitalised revolution.
Lee Etchells (CCO)
A highly sought after executive commercial leader who has got to be one of the best sales specialists in the UK with excellent commercial acumen. An honest, trustworthy and reliable key member of the management team. An expert in business development and execution of a commercialisation strategy with the additional ability of implementing delivery infrastructure at speed and taking a global perspective on market opportunities. Lee successfully runs the most important public sector events in the UK that attract VIP public and private sector delegates. An excellent networker and facilitator of constructive partnerships.
Benjamin Roveri (CTO)
A successful computer software designer with programming skills envied by many. Always in high demand due to his innovative thinking to implement process change in operating systems. Has a relentless capacity and willingness to develop, organize and manage software projects. A recent development for Ben was setting up a new software for tyre supply in France, through his design, sales increased 300% and the supplier instantly made him a shareholder and the company is now the cheapest tyre supplier in France and at the top of every tyre comparison site.
Lydie Cole (CFO)
Has clearly demonstrated organisational ability in several companies being responsible for managing company’s finances, including financial planning, management of financial risks, record-keeping, financial reporting and analysis of data. A trusted, loyal financial checkpoint, who has the skill to identify any discrepancies in financials, whether it is invoices, purchase orders, payments or quotes. Should be a chartered accountant really!!